Global Floral Industry over 15 years
Over the last 15 years, the global flower industry has seen many new trends but the most important of them is the online flower delivery. In the chase where everything is sold online, trade of flower is no exception.In fact, a study has revealed that flowers tops the list of most popular products purchased online; a list that includes products like computer hardware and software, books, consumer electronics, music and videos, toys, and wines. Since flowers are the most easily available and the best way to show affection, they are frequently purchased on the internet. In the past few years, the flower industry has seen a steep rise in the buying of flowers through online florists. Seeing this, many of the flower growers have become online flower delivery shops and have made huge profits out of it. However, this too calls upon the wholesalers and suppliers to handle the whole business efficiently. According to Society of American Florists, the turnover of US flower industry was to the tune of $20.1 billion (2007) and the local florist shops in US (retail) numbered 22,753. The survey also gives interesting information on holiday flower buying pattern.According to it, Christmas/Chanukah with 30% transactions tops the holiday buying pattern, followed by Mother’s Day (24%), Valentine’s Day (20%), Easter/Passover (13%) and Thanksgiving (6%). The United States, United Kingdom, Germany, Netherlands, Canada and Australia are the major countries that form an extensive part of the floral industry.
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